While with McCann I worked on several Videos a couple of which were more instructional for parents on how to best deliver the medications to children I also worked on a video series for Hyrimoz to predate their launch
Drawing out a Story Board
Laying out the storyboard is a key step and my main responsibility in most video projects
The First video I worked on was an instructional video for parents on how to best deliver the medication. Graphic Icons were updated as well as disclaimer copy and the voice-over that read it.
The Second Video project I worked on was much more involved that a couple of updates to an already existing video. This project would be created from Scratch so it all started with concepting. I paired up with a copywriter as did 4or 5 other designers each team was tasked with coming up with a video to gain excitement for the product based on the joy the social eating brought.
Me and my copywriter came up with 10 Ideas and present them to the larger group and 3 of the 5 ideas pitched to the client were ours. we thought we had a real winner playing off the sound of food and the reaction it causes in you. But due to the budget requirements, the client ended up choosing the option that used stock footage mixed with film from our photoshoots
A Fresh Approach
The Final Product
Even though the low-budget option of using clips we had already shot and Stock footage it still to a lot of work where I choose each clip and laid out the story boards which was then sent to production to be stitched together using the graphics I provided to make it feel like a cohesive flowing video from beginning to end
Crafting a Series
I joined the HYRIMOZ Team when the account came to the Agency and one big challenge with this medication was the number of competitors since it was bio-similar meaning it was chemically and in terms of results they were exactly the same. so We started developing a 7-part mini-video series with medical experts to explain why our drug and program was the one of choice