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Director of Digital Marketing

Black Marble

Working at eFashion  I  handle the Judith Lieber account for over years before I started working for them in-house.  fashion had always handled their online presence so when I was hired my main responsibility was to generate an online presence grow their mailing list and increase sales o make hr website a profit maker. 

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Planing for Success

The first Step of any success  is planning for  success so when I started the first thing I did was set up a marketing plan  since one of the main objectives was to increase traffic  and the size of the mailing list. By setting a marketing schdule consumer could  grow to count on  new drops on certain days, new campaigns  to keep the site fresh  setting up regular emails  to stay in the forfront of peoples minds. we need to give people a reason to keep coming back

The first Step of any success  is planning for  success so when I started the first thing I did was set up a marketing plan  since one of the main objectives was to increase traffic  and the size of the mailing list. By setting a marketing 

Campaign Creation

I started updating the site once a week so returning customers would feel the need to keep keeping comingback and created campaigns to start building a life style image  for the brand so he first campaign  was be....Be Elegant, Be Mysterious, be that person with Judith lieber 

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Going Viral 

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Applying
the
 
Formula 

 After having such huge success with Judith Lieber  I was asked to make the same kind of updates and changes  we rebuilt the site for Adrianne Vittadini  from scratch 

After traffic and the mailing list were up  I  knew we needed to create even more content to start building a social media presence  so on one of our Campaign shoots we filled out a Behind the Scene Video to post on social media After traffic and the mailing list were up  I  knew we needed to create
even more, content to start building a social media presence  so on
one of our campaigns shoots we filled an a
Behind the SceneVideo to post
of social media