

DENTSPLY

I worked as a Senior Art Director for McCann for almost 2 years.
I started on the Nestle account, creating materials for their newly acquired pharmaceutical product ZENPEP, used to treat EPI (exocrine pancreatic insufficiency) most often brought on by CF (Cystic fibrosis).
SETTING STANDARDS
Once the Core Visual Aids were complete I created the Brand Guidelines so there were clearly defined rules when it came to anything produced for the brand. These guidelines set standards for fonts, colors, logo usage, etc, and were distributed to the client for any vendors they hired as well as anyone else on the account so they knew the standards they needed to meet.




SETTING STANDARDS
Once the Core Visual Aids were complete I created the Brand Guidelines so there were clearly defined rules when it came to anything produced for the brand. These guidelines set standards for fonts, colors, logo usage, etc, and were distributed to the client for any vendors they hired as well as anyone else on the account so they knew the standards they needed to meet.