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Senior Art Director and Senior Photo Director

I was recruited by Macy's to lead the creative team for all men's and kids' fashion.  Responsible for all assets relating to men's and kids' fashion  I set out to make an impact in my area which was often disregarded  due to how people viewed mens shopping habits.   

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Getting in the Flow 

With new events every week there were plenty of  Boxed templated emails just calling out a grid of BOGOs, and ever-increasing percentages off.  Emails, landing page ads, and product displays should all tell a story, they should have a flow to them and they should keep the consumer engaged. Blah blah blah I thikn there should be more copy here to balenace ou the design of two iamges  Lorem Ipsum  Lorem Ipsum  Lorem Ipsum With new events every week there were plenty of  Boxed templated emails just calling out a grid of BOGOs, and ever-increasing percentages off.  

sum With new events every week there were plenty of  Boxed templated emails just calling out a grid of BOGOs, page ads, and product displays should all tell a story, they should have a flow to them and they should keep the consumer engaged. 
Blah blah blah I thikn there should be more copy here to balenace ou the design of two iamges  Lorem Ipsum  Lorem Ipsum  Lorem Ipsum 

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SETTING STANDARDS

Once the Core Visual Aids was complete I created the Brand Guidelines so there were clearly defined rules for designing for the brand.

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Animations

Once the Core Visual Aids was complete I created the Brand Guidelines so there were clearly defined rules for designing for the brand.

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Photo Art Direction 

Once the Core Visual Aids was complete I created the Brand Guidelines so there were clearly defined rules for designing for the brand.

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Animations

Once the Core Visual Aids was complete
I created the Brand Guidelines so there
were clearly defined rules for designing for
the brand.

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New Photography Approaches 

Once the Core Visual Aids was complete I created the Brand Guidelines so there were clearly defined rules for designing for the brand.

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Reinventing
Campaigns 

Once the Core Visual Aids was complete I created the Brand Guidelines so there were clearly defined rules for designing for the brand.

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Proving my skills in the photo studio I started running full campaigns in all forms of media: Web both desktop and tablet, multiple catalogs, newspaper, ads, bill boards reaching close to 400 assets for big events  distributed over 8 people I personally ran Macy's biggest events  some for multple years.

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Campaign Creation

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