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Packaging

I was lucky enough to work on several repackaging projects. I say lucky because I see the package as a vital way a brand communicates to New Customers what they are all about  and establish credibility or fun  or something unique that  gets someone to pull  them off the self over their competitor   

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Just a Sample

The medical Field is a very competitive one so having your sample stand out in a closet of them 

One of the first packages I worked on was the sample box for Nestle Zenpep. These boxes would be sent to doctors and handed out to patients diagnosed with EPI. HCP testimony has told us they often have a closet or area where they keep their samples and for some treatments, the competitors have so little difference that the HCPs can just reach the area and grab any one of up to 8 options so this box needed to stand out in a pile at in an instant of opening the closet door. When the project first arrived to me it was basically all white with just the logo in purple to draw more attention I decided to flip the script and have a bright purple box.

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 after the design for the sample box was all set. I was asked to design an out-of-the-box pill bottle for conventions and special promotions. I played into the food-centric campaign we had going for Nestle ZENPEP by creating packaging based on the packaging of food products like Soda and soup cans, or like M&M or with hard candy wrappers. 

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A Little Exsperimental

The Defining Element

I joined the Hyrimoz team when the account came to the Agency and one big challenge with this medication was the number of competitors since it was a bio-similar drug which meant that it and all its competitors were more than 99% identical in composition and results.  so it was a great privilege to design the competitive difference for the Brand,  its Triangular Injection pen.  I redesigned the label for both the syringe and the injection pen as well as the box they would be shipped in and the instruction pamphlet inside. 

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